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“Think outside of the box – the industry is still the wild west.” – Kelsey Kennedy, Blossom & Stone

Today we had the honor of interviewing dancer, fitness studio owner, and wellness expert Kelsey Kennedy. She is determined to make all of our lives more calm with her company Blossom & Stone, a CBD Oil that combines the time-tested powers of hemp flowers and crystals to bring relief to your daily routine.


Can you share with us the story about what brought you to this specific career path?

I’ve been in the wellness industry for over 10 years as a fitness instructor and then studio owner. Over the course of my years in business, I developed anxiety and was looking to find natural ways to combat it. Along with meditation, reiki and movement, CBD became a saving grace. Once I learned more about it’s healing effects, I felt the need to share it with others.


Can you share the most interesting story that happened to you since you began leading your company?

Since we are only a year old, I would have to say starting a business during a pandemic is by far the most interesting thing!


Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I think with any type of production, lead time is always longer than you expect. When I was creating the boxes for our cbd oil, I was on a tight budget and time crunch. We ended up going with a company that fit both those parameters, thinking we’d just use these for a first run and then source better the next time around. Unfortunately the boxes ended up not coming out right, and Instead of having us ship back the flawed ones, they just shipped us a whole new shipment. So now I have thousands of these boxes! Learning a lesson to do it right the first time.


Are you working on any exciting projects now?

Yes! We have a few new products coming out in the next couple months that I’m very excited about, as well as a membership program and a few collaborations in the pipeline :).


None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

My father. When I was toying with the idea of Blossom & Stone about 3 years ago he was the one who really encouraged me to do it. He invested to get me started and continued to support me this whole year. He passed away last month and I think he was really proud of what I accomplished in such a short time.


Can you share 3 things that most excite you about the Cannabis industry? Can you share 3 things that most concern you?

I’m really excited just by the openness to cannabis and I think that is only going to keep growing. The more people open up and share their positive experiences with this plant, the more accepting it will be.

I hope with more acceptance, we can get more transparency and funding to help more small businesses succeed. It is very challenging to be a small business in this industry.


Can you share your “5 Things I Wish Someone Told Me Before I Started Leading a Cannabis Business”? Please share a story or example for each.

  1. Have patience – cannabis is not an overnight money maker. It takes time to build trust.
  2. Think outside of the box – the industry is still the wild west and some of the standard marketing tools are not available to us.
  3. Think about different ways to get your name out there.
  4. Be ready to explain what CBD is 1,000 times – many people still don’t know the difference between THC and CBD.
  5. Create a compelling story and brand – again, this goes back to building trust. Get comfortable with sharing your story.


What advice would you give to other CEOs or founders to help their employees to thrive?

Communication is key. It may feel like over communicating, but meet with your team often.
Delegate! I know it’s so hard as the CEO/founder to give up control, but this is key to scaling and success. Give your team the freedom to create and develop ideas for you.


You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

I learned a lot about starting and running a business through trial and error and I imagine I’m not alone. I would love to inspire more mentorship in the female entrepreneurial space. I know it exists, but more is more and I just feel the more we can positively guide and impact future generations of women, the better.

At Blossom & Stone, we’ve always given a portion of our sales to charity because we feel it’s the right thing to do, especially in the wellness and cannabis industries. After witnessing the recent upsurge in racism and violence towards AAPI communities, Blossom and Stone will be donating 10% of all sales in April to Stop Asian Hate.


What is the best way our readers can follow you on social media?


PS- In honor of Blossom & Stone’s one-year anniversary on April 20th, the code THANKYOU20 can be used at checkout to receive 20% off any purchase on the site. All products are available at our site