Today we had the pleasure of interviewing Dr. Brigitte Rozenberg, founder of Mineralgia.
Can you share with us the story about what brought you to this specific career path?
My mom was a physician and growing up, I watched her be extremely passionate about her work, helping and healing people in a more natural approach. She instilled in me the importance of sharing one’s gifts with others at a very young age. The older I got, I realized that I too, wanted to help and heal people in a natural way. I guess you could say that the desire for healing others is in my heart and also in my genes! I completed my training at Cleveland Chiropractic College 25 years ago, and have been in practice ever since. Throughout my career, I have used many different pain relief creams and I never found something that I preferred and believed in. I believe in giving my patients top quality care and that includes the topical creams I put on their skin so I decided I would create my own. Mineralgia is an all natural pain relief cream that provides safe and everyday relief from acute chronic pain.
Can you share the most interesting story that happened to you since you began leading your company?
The most interesting story that happened since I began leading in my company is just the story of my overall journey. It is funny how life leads to the path you were meant to be on without you even realizing it. After I launched Mineralgia, I thought I would be taking a step back from my chiropractic work and focus strictly on Mineralgia but that was not the case. Shortly after the launch, I was introduced to spinal decompression, the noninvasive alternative to back surgery. I became extremely passionate about this and realized that these two went hand and hand and really married well together. For each patient that I treat for spinal decompression, I give them a tube of Mineralgia as their take-home topical cream to use in between treatments.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
When I first created Mineralgia in Israel in 2006, I imported it into the states. I did not do all my due diligence so Mineralgia got stuck and I wasn’t able to take it out of customs. I thought to myself, it’s a natural product; what’s the big deal? Naturally, it was a big deal. I had to go through a long and grueling process to retrieve the product and make sure I had all the right paperwork. To be honest, it was a huge headache and that is when I learned my lesson! I decided moving forward, I would manufacture Mineralgia here, in the US, import the ingredients from the Dead Sea, and follow all the FDA guidelines, stability testing, and the like, so I would not have to deal with that again.
Are you working on any exciting projects now?
Right now, I am working on expanding my practice, The Spine and Disc Center, and creating more products and SKUs for Mineralgia. There are many exciting things on the horizon and I cannot wait for them to come to life!
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
My mom has always been my inspiration. Like I mentioned before, she instilled in me the importance of sharing one’s gifts with others at a very young age. Mineralgia’s main ingredient are the minerals from the Dead Sea. The Dead Sea is located in Israel and it is the salty body of water, it is the lowest point on earth. It is known for its healing and rejuvenating properties because it is richly concentrated with salts and minerals . Originally being from Israel, my mom and I would take trips down to the Dead Sea very often. She believed that spending a few days at the Dead Sea would help any and pretty much all pain. Back in 2006, when I originally created Mineralgia, I only used it in my practice, I was not selling it to other doctors, patients, consumers, etc. My mom would tell me that I needed to share my product with the world! It had the healing powers of the Dead Sea in a bottle, why not give that to everyone? After she unexpectedly passed away, I felt that it was time to share it with the world because I know that is what she would have wanted.
This industry is young dynamic and creative. Do you use any clever and innovative marketing strategies that you think large legacy companies should consider adopting?
Keeping up with what is trending is very important. Social media is huge in this day and age so making sure you have a team that understands that industry is critical. It’s important to stay open minded. I feel like I am always learning as the industry is undergoing constant change.
What advice would you give to other CEOs or founders to help their employees to thrive?
One piece of advice I would give to other CEOs is to make sure you always have a fun dynamic workspace. It is important to set goals for your team and celebrate those achievements together. I have always viewed my employees like family and it is important to celebrate, grow, and build with your family.
You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.
I would inspire the movement of natural pain management. Your body is meant to heal itself and it just needs to be given the right environment . There are other alternatives to opioids and surgeries that people are not aware of. I would like to bring light to natural pain management and treat as many patients as I can with a natural and holistic approach. I want to show people there are options and your body will thank you. I truly believe the more natural alternatives you take, the chances are significantly higher that you will live a longer and healthier life.
What is the best way our readers can follow you on social media?
My instagram is @drrozenberg. Then Mineralgia’s instagram is @Mineralgia_